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The Voice Of The Festivals & Special Events Industry in Ontario
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Festivals & Events Ontario serves as the “voice” of the festivals & events industry within the province. Established in 1987 and located in Woodstock, Ontario, this not-for-profit association has a membership of approximately 400 festival & event organizations (which cumulatively represent about 1,000 different Ontario festivals or events), plus an additional 200 industry supplier members. These festivals or event organizations are also mainly operated on a not-for-profit basis, with their own elected Boards of Directors and/or management teams. Many are operated under the jurisdiction of a municipal government organization or associated body; although some of the largest budget “festivals & events of distinction” generate important levels of non-local domestic and international tourism patronage. As such, the industry serves as a major tourism demand generator and delivers a significant level of positive financial economic impact for the province.
FEO’s strategic focus is in: education and professional development, marketing and advocacy. On the education & professional development front, FEO orchestrates an annual industry Conference, consisting of 4 days of industry networking, educational seminars, a trade marketplace and entertainment that showcases some of the very best talent available for engagement. In conjunction with the International Festivals & Events Association, FEO also facilitates the industry’s Certified Festivals & Events Executive (CFEE) professional development program.
From a marketing perspective, FEO annually produces and distributes a consumer Guide highlighting over 700 individual festivals & events, awards its prestigious TOP 100 festivals & events in Ontario designation, showcases the industry through its www.festivalsandeventsontario.ca website and conducts market research to source wisdom for the industry. Increasingly, FEO has become active in representing the interests of its members on the advocacy and government relations front.
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